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Campaigns and workflows

Connect contacts, templates, campaigns and event-driven workflows.

Campaigns send to audiences; workflows follow up through event triggers, sends and wait steps. Configure definitions with MCP, the CLI or the API, then inspect, test and control their state in the workspace.

CLI · inspect email resources
mailly contacts list --json
mailly audiences list --json
mailly templates list --json
mailly workflows list --json
mailly campaigns list --json

Before you send

  • Configure the marketing identity (brand name and postal address) before non-essential sends, and keep the unsubscribe link Mailly adds.
  • Preview the audience and content before a campaign.
  • Reuse the same campaign key to avoid duplicate sends.

Reference

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